Example:Read on

On this page you will notice that the reason you came to the page is on another page.
This is a common tool to gain traffic count. But in my eyes it discourages using the site in general because the information is on a click through basis.
Developers should avoid techniques as this as much as possible. Content itself should be what the end user views not a link to a link.

in reference to: OMG! Ubuntu! | panel (view on Google Sidewiki)